Love is in the air! February 14th, Valentine's Day, it's one of the busiest days in the year for dining out, with many restaurants booked out months in advance, often through sparking conversation on social media in order to maximise sales and meet customer demands. Here is a guide on how you can prepare your restaurant/cafe for Valentine's Day:
Plan ahead
Whether it's food or promotions, planning ahead of time will not only benefit you but also your customer. Updating your website and social media accounts with promotions and special menus leading up to the special day is bound to get you the positive exposure and attention your food business will need.
Atmosphere
There's nothing more romantic on Valentine's Day then your restaurant setting the scene for an unforgettable evening. An intimate dinning experience will leave diners coming back for more even once the romantic season is over. Little touches such as rose petals, candles, love quotes on chalk boards, and flowers will create a unique dining atmosphere that will be sure to ignite a spark.
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Presentation
'You eat with your eyes first' - a phrase that could not be more accurate than on Valentine's Day. Food that looks good makes a person or couple feel good too. It helps to train your staff to present food (especially desserts) in a way that will make the night end on a sweet note. Don't let your creativity stop in the kitchen, change things up at your bar and create love-inspired drinks for the special occasion. Chances are people will share images of their meals and drinks on social media so appearance is key.
It’s not about the mood for love, but the food for love!
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